Marketing your home-based business effectively
Running a business from home has challenges that are different than other businesses. In this workshop we will explore those differences and build a 12- month plan for marketing your home-based business effectively.
Specifically we will explore:
• Define what marketing looks like to a “homepeneur”
• The challenges of marketing a home-based business
• Identify the groups of customers
• Craft messages to engage our customers in conversations about our product
• Brainstorm and compile list of communication tools for communicating
• Estimate the costs of each tool used to communicate our messages.